I am blessed with good hair, no matter whatever I do with it, it remains the same. At times, I am really careless about it. When the L’Oréal Paris team approached me with this really innovative “Casting Creme Gloss”, I decided to give myself a makeover with colour this Durga puja, which is our prime festival.
I was really impressed by the “No-Ammonia” hair colour that can be done at home, which is time saving. Also that is smells good and leaves the hair shiny and glossy:) has left me saying ” I am going to try this. Yes I am !! ”
This is what L’Oréal Paris has to say :
Casting Crème Gloss is the perfect hair colour for women who prize quality and care over everything else. It is a no ammonia hair colourant that gives your hair rich, visible tones and a stunning glossy shine. Enriched with Royal Jelly, a naturally occurring substance known for its rare nutritive and rejuvenating quality, Casting Crème Gloss ensures that post colouring hair is left revitalized with a glossy shine. Its crème formula contains a special patented conditioning complex that helps protect the hair fibre inside and out for exceptionally soft voluptuous hair.It is easy to apply, takes just 20 minutes and comes in a do-it-yourself kit which saves unnecessary trips to the parlour. The delicate fragrance makes coloring a luxurious treat! It delivers on every aspect, quite like the modern Indian woman
Our campaign aims to educate women about the benefits of colouring their hair. We would like to also get them to Say Yes To Colour! Since, most women are apprehensive about colouring their hair; we want to introduce women to the safe No Ammonia Casting Crème Gloss. We want women to rediscover themselves and try different shades from our range!
For more information on this revolutionary hair colour you can visit: http://goo.gl/tQBqY
Since most of the Indian women are apprehensive about colouring their hair, L’Oréal Paris has come up with some myth busters related to hair colour. Do have a look at them below.
To pick a shade that suits you the best, take the ‘My Hair My Colour’ quiz here: http://bit.ly/MyHairMyColour.
Even I have taken it and three shades were recommended to me. I am going to try one of the suggested shades. Do take the hair colour quiz and try a shade, have a makeover at home :).
L’Oréal Paris also has a pledge named ‘Say Yes to Colour’ pledge on Facebook. This is the link: http://awe.sm/m5mSM. Do take the pledge and revolutionize the woman in you to accept hair colour.
L’Oréal Paris also answers the hair colouring related queries here: http://www.lorealparis.co.in/_en/_in/about/faq.aspx#tab:FAQ_Haircolor
PS: Information sent by company PR on myths related to hair colour. The Images belong to L’Oréal Paris.