This is what Loreal has to say about the song :
After the launch of the Go Back In Time video, we present to you a heartwarming song called ‘Jad Se Judein’ sung by none other than Mohit Chauhan for the L’Oreal Paris Fall Repair 3X ‘Stay Rooted’ campaign.
The video is the story of 3 people – a student in search of her teacher, a granddaughter who makes a small and simple sacrifice for her grandmother and 2 friends who reconnect at a place they call their own.
The Jad Se Judein song takes you back to your roots and makes you remember that person who shaped you, those in your life who had a role in making you who you are today – but those who’ve unfortunately been forgotten today.
We hope that you’ll go back in time and reconnect with them. We hope that you’ll “STAY ROOTED”