In the Era of Online Shopping, buyers are on the look out for deals and these factors contribute to the boom in the online shopping market. Hence, the search for good deals and discount coupons. Today, I bring to you an online coupon platform website called ZOUTONS, which has a plethora genuine deals and coupons valid across numerous online shopping portals. The punchline “The Loot is On”, is in itself a attention grabber 🙂 .
The UI is easy to use and user friendly. The search option caters to your query or the particular deals a customer is interested in. The “activate deal” or “get the code” buttons enable you to see and copy the code, which is to be used while checking out from the shopping cart and before doing the payment to confirm the order.
Also it provides a option to submit any new coupon that you have found, on the right side of the page.
Sahil Chalana, a BITS alumnus and founder of 3point14 Digital, business incubator of Zoutons.com states his views “There is an obvious overcrowding but in the long run, the portals which have high recall value will win.”
Press Release: December 16, 2013: New Delhi, India: Zoutons.com is an online deals and coupons aggregation website, and aspires to top the already overcrowded couponing space faster and better. The reason which persuades the portal to fight in already overcrowded space of couponing is to provide a channel to online buyer covering up the void space created between the offers released by banks, brands and online stores.The store also yearns to enhance the role of coupons and promotional codes in incremental business portfolios of its merchant partners. The game plan is to carve out a niche in the space by creating the best b2c channel for the e-commerce industry.
Nishit Kumar, Founder of Zoutons.com , confidently claims “Zoutons is not just a couponing website, it’s a deal discovery portal and has potential to achieve one lakh daily unique visitors by the end of the year 2013. The growth in e-Commerce industry which is more than 30% CAGR would surely rub off on coupon aggregation space which is being increasingly adopted as a marketing strategy by top online shopping stores to optimize their consumer acquisition costs.
Increased Customer Conversion, with decreased Shopping Cart Abandonment.
Major Features Include:
- The major issue for e-com portal is to prevent the premature leaving of customers while shopping. Zoutons, by providing a clean UI and manually verified deals up to some extent decreases the chances and the data acquired since inception of the website proves that the deal site do indeed drive quantitatively and qualitatively strongly motivated consumers. The website tries to impose the increased customer loyalty and brand reputation upon partnering merchants by quality testing of deals and exclusive implementation of SEM, which also significantly decreases the bounce rate. The structure of the website allows more probability of the users to try a new brand or switch to a new brand, which is the reason behind the partnership with more than 600 stores.
- Zoutons.com is the only player to focus on Bank loyalty discounts. They have around 30 banks listed on the website which includes discount offers on cards like American Express, HDFC etc. When the user goes to an ecommerce site, he might easily miss the fact that his bank is offering him a discount. On Zoutons, you can look for bank wise coupons and not miss any. The website is strategically designed to promote users to try a new brand and go to a new store, providing a genuine chance for startups in consumer acquisition. They also do some real time coupon syndication. Lots of couponing websites do this manually; they are trying to automate this. Also, since 30% of traffic is already mobile, there is a greater focus on getting mobile users on board.
Zoutons.com has announced that it has already tied up with Top e-Commerce stores like Jabong, Myntra, Snapdeal etc. to provide their coupons to deal hunters. The website helps in finding great saving deals on various products ranging from home appliances to computer accessories, designer wear for men, women and kids, discount on holiday packages. Some of the key features of Zoutons are mentioned below
— Most updated discounts offers and user verified deals on popular brands like Adidas, Reebok, Provogue, etc
— Regular news-letters offering information on latest discount offers and deals
— Expert blogs on new offers, saving tricks and tips for online shoppers, latest shopping trend
— India’s top 300 brands like Nike, Adidas and the latest Credit Card/ Debit card & Loyalty discounts by Banks in India i.e. one of the only places where you could discover Citibank, Amex offers